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Our Story

After over 17 years of being employed in the hairdressing industry, Jade the founder  of The Bewti Concierge has worked in many well-known and high-end salons across  England and Wales as a senior stylist and trainer. Her journey holds many beautiful memories but it required several years of working long hours without a break which  is why she decided it was time to take the leap and transition to self-employment.
Jade knew there was more to her industry than working tirelessly and not getting the  recognition she and her peers deserved. She dreamed of creating a space where  hair and beauty professionals were empowered to run their own business on their  terms. Too often, beauty professionals are underpaid and undervalued by employers  and society and more often than not, the only way to truly succeed is to open your  own salon which comes with its own set of financial and emotional risks. Jade has been inspired by the significant rise in women turning their backs on the  traditional 9-5 by choosing a freelance lifestyle that allows them to build their own  businesses. She loves seeing people base their brand on true passion and talent that works according to their own terms. This is where Jade birthed the idea of a  community of freelancers that could be found in one space, not by force but through  the flexibility and freedom to work hours that suit them while charging what they  believe they’re worth. And so here we are, welcome to The Bewti Concierge!